{"id":23757,"date":"2025-10-06T09:48:19","date_gmt":"2025-10-06T06:48:19","guid":{"rendered":"https:\/\/shop.macrovita.gr\/uncategorized\/urea-a-key-ally-for-skin-hydration-exfoliation-and-care\/"},"modified":"2025-10-06T09:50:10","modified_gmt":"2025-10-06T06:50:10","slug":"urea-a-key-ally-for-skin-hydration-exfoliation-and-care","status":"publish","type":"post","link":"https:\/\/shop.macrovita.gr\/en\/beauty\/body\/urea-a-key-ally-for-skin-hydration-exfoliation-and-care\/","title":{"rendered":"Urea: A key ally for skin hydration, exfoliation, and care"},"content":{"rendered":"<p>Urea, also known as carbamide, is a natural molecule in the human body and a key component of the skin\u2019s Natural Moisturizing Factor (NMF). In modern cosmetology, it is one of the most widely used ingredients for hydration and exfoliation. For cosmetic purposes, urea is produced synthetically in the laboratory, ensuring purity, stability, and safety. There are two main properties of urea that make it a particularly valuable ingredient in skincare products.<\/p>\n<p><!--more--><\/p>\n<p><u><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23750\" src=\"https:\/\/shop.macrovita.gr\/wp-content\/uploads\/2025\/10\/UREA-CRACKED-SKIN-1.jpg\" alt=\"\" width=\"1000\" height=\"668\" srcset=\"https:\/\/shop.macrovita.gr\/wp-content\/uploads\/2025\/10\/UREA-CRACKED-SKIN-1.jpg 1000w, https:\/\/shop.macrovita.gr\/wp-content\/uploads\/2025\/10\/UREA-CRACKED-SKIN-1-300x200.jpg 300w, https:\/\/shop.macrovita.gr\/wp-content\/uploads\/2025\/10\/UREA-CRACKED-SKIN-1-768x513.jpg 768w, https:\/\/shop.macrovita.gr\/wp-content\/uploads\/2025\/10\/UREA-CRACKED-SKIN-1-600x401.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/u><\/p>\n<p><u>Moisture-binding capacity<\/u>: Urea binds water molecules and helps maintain hydration in the outer layer of the skin (stratum corneum). This contributes to long-lasting moisture retention and improved skin elasticity.<\/p>\n<p><u>Keratolytic action<\/u>: At higher concentrations (&gt;10%), urea softens and removes the keratinized layer of the skin, promoting gentle exfoliation and skin renewal.<\/p>\n<h3><strong>What are the benefits of urea for the skin?<\/strong><\/h3>\n<p>Urea offers multiple benefits for skin health and appearance:<\/p>\n<p><u>Deep hydration<\/u>: By binding water molecules, urea prevents dehydration, restores moisture to dry or dehydrated areas, and keeps the skin soft and supple.<\/p>\n<p><u>Exfoliating effect<\/u>: In concentrations above 10%, urea acts as a keratolytic agent, aiding in the gentle removal of dead skin cells and improving skin texture and appearance.<\/p>\n<p><u>Care for cracked and rough skin<\/u>: Urea is especially beneficial for areas prone to extreme dryness, such as elbows, knees, and heels, as it softens dry or cracked skin.<\/p>\n<p><u>Soothing properties<\/u>: It calms irritated skin and reduces itching caused by dryness.<\/p>\n<p><u>Barrier-strengthening action<\/u>: Urea strengthens the skin\u2019s natural protective barrier, reducing water loss while providing protection against external stressors such as cold, pollution, and UV radiation.<\/p>\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23754\" src=\"https:\/\/shop.macrovita.gr\/wp-content\/uploads\/2025\/10\/CRACKED-SKIN-CREAM.png\" alt=\"\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/shop.macrovita.gr\/wp-content\/uploads\/2025\/10\/CRACKED-SKIN-CREAM.png 1000w, https:\/\/shop.macrovita.gr\/wp-content\/uploads\/2025\/10\/CRACKED-SKIN-CREAM-300x300.png 300w, https:\/\/shop.macrovita.gr\/wp-content\/uploads\/2025\/10\/CRACKED-SKIN-CREAM-150x150.png 150w, https:\/\/shop.macrovita.gr\/wp-content\/uploads\/2025\/10\/CRACKED-SKIN-CREAM-768x768.png 768w, https:\/\/shop.macrovita.gr\/wp-content\/uploads\/2025\/10\/CRACKED-SKIN-CREAM-600x600.png 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/strong><\/h3>\n<h3><strong>Why choose MACROVITA Cracked Skin Cream with 12% Urea<\/strong><\/h3>\n<p><a href=\"https:\/\/shop.macrovita.gr\/en\/product\/macrovita-cracked-skin-cream\/\" target=\"_blank\" rel=\"noopener\"><strong>MACROVITA Cracked Skin Cream<\/strong><\/a> with olive oil &amp; almond oil contains 12% urea, delivering intensive hydration. It is an exceptionally emollient, nourishing, and hydrating cream that helps the skin remove dead cells, effectively promoting the healthy regeneration of dry, dehydrated, or cracked skin. You can apply it daily to the hands or any area of the body where the skin is cracked or extremely dehydrated (e.g., soles, elbows, etc.), and massage gently until it is fully absorbed. For sure, you could apply as many times as needed, according to your skin condition.<\/p>\n<p>In summary, urea is a valuable ingredient, essential for maintaining a healthy and hydrated skin barrier, while being ideal for combating dryness and improving skin texture.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Urea, also known as carbamide, is a natural molecule in the human body and a key component of the skin\u2019s Natural Moisturizing Factor (NMF). In modern cosmetology, it is one of the most widely used ingredients for hydration and exfoliation. For cosmetic purposes, urea is produced synthetically in the laboratory, ensuring purity, stability, and safety. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":23750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2599,2606],"tags":[2828,2704,2597,3236],"class_list":["post-23757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-body","tag-body","tag-care-products","tag-epidermis","tag-urea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Urea: A key ally for skin hydration, exfoliation, and care - MACROVITA SHOP<\/title>\n<meta name=\"description\" content=\"Urea, also known as carbamide, is a natural molecule in the human body and a key component of the skin\u2019s Natural Moisturizing Factor (NMF). 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In modern cosmetology, it is one of the most widely used ingredients for hydration and exfoliation. For cosmetic purposes, urea is produced synthetically in the laboratory, ensuring purity, stability, and safety. There are two main properties of urea that make it a particularly valuable ingredient in skincare products.","breadcrumb":{"@id":"https:\/\/shop.macrovita.gr\/en\/beauty\/body\/urea-a-key-ally-for-skin-hydration-exfoliation-and-care\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shop.macrovita.gr\/en\/beauty\/body\/urea-a-key-ally-for-skin-hydration-exfoliation-and-care\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shop.macrovita.gr\/en\/beauty\/body\/urea-a-key-ally-for-skin-hydration-exfoliation-and-care\/#primaryimage","url":"https:\/\/shop.macrovita.gr\/wp-content\/uploads\/2025\/10\/UREA-CRACKED-SKIN-1.jpg","contentUrl":"https:\/\/shop.macrovita.gr\/wp-content\/uploads\/2025\/10\/UREA-CRACKED-SKIN-1.jpg","width":1000,"height":668},{"@type":"BreadcrumbList","@id":"https:\/\/shop.macrovita.gr\/en\/beauty\/body\/urea-a-key-ally-for-skin-hydration-exfoliation-and-care\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0391\u03c1\u03c7\u03b9\u03ba\u03ae","item":"https:\/\/shop.macrovita.gr\/en\/"},{"@type":"ListItem","position":2,"name":"Urea: A key ally for skin hydration, exfoliation, and care"}]},{"@type":"WebSite","@id":"https:\/\/shop.macrovita.gr\/en\/#website","url":"https:\/\/shop.macrovita.gr\/en\/","name":"MACROVITA SHOP","description":"\u03a6\u03c5\u03c3\u03b9\u03ba\u03ac \u039a\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ac &amp; \u03a3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u0394\u03b9\u03b1\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2","publisher":{"@id":"https:\/\/shop.macrovita.gr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shop.macrovita.gr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shop.macrovita.gr\/en\/#organization","name":"MACROVITA SHOP","url":"https:\/\/shop.macrovita.gr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shop.macrovita.gr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/shop.macrovita.gr\/wp-content\/uploads\/2019\/03\/macrovita-shop-logo.png","contentUrl":"https:\/\/shop.macrovita.gr\/wp-content\/uploads\/2019\/03\/macrovita-shop-logo.png","width":788,"height":148,"caption":"MACROVITA SHOP"},"image":{"@id":"https:\/\/shop.macrovita.gr\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MacrovitaShop","https:\/\/www.instagram.com\/macrovitashop\/"]},{"@type":"Person","@id":"https:\/\/shop.macrovita.gr\/en\/#\/schema\/person\/b118539d9c6d9c09ef5a00c73727baed","name":"macrovita-editor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a96f06171bae213fb04e473610c02f86ab003ec051229a34dc5d528699d5b695?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a96f06171bae213fb04e473610c02f86ab003ec051229a34dc5d528699d5b695?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a96f06171bae213fb04e473610c02f86ab003ec051229a34dc5d528699d5b695?s=96&d=mm&r=g","caption":"macrovita-editor"},"url":"https:\/\/shop.macrovita.gr\/en\/author\/macrovita-editor\/"}]}},"_links":{"self":[{"href":"https:\/\/shop.macrovita.gr\/en\/wp-json\/wp\/v2\/posts\/23757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shop.macrovita.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shop.macrovita.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shop.macrovita.gr\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/shop.macrovita.gr\/en\/wp-json\/wp\/v2\/comments?post=23757"}],"version-history":[{"count":2,"href":"https:\/\/shop.macrovita.gr\/en\/wp-json\/wp\/v2\/posts\/23757\/revisions"}],"predecessor-version":[{"id":23759,"href":"https:\/\/shop.macrovita.gr\/en\/wp-json\/wp\/v2\/posts\/23757\/revisions\/23759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shop.macrovita.gr\/en\/wp-json\/wp\/v2\/media\/23750"}],"wp:attachment":[{"href":"https:\/\/shop.macrovita.gr\/en\/wp-json\/wp\/v2\/media?parent=23757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shop.macrovita.gr\/en\/wp-json\/wp\/v2\/categories?post=23757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shop.macrovita.gr\/en\/wp-json\/wp\/v2\/tags?post=23757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}