Natural cosmetics; trust the power of nature!

A healthy and beautiful skin requires daily and systematic treatment with the appropriate cosmetic products. Lately, more and more consumers seem to turn to more “natural” options, in the field of nutrition as well as that of beauty and skin care, showing their preference in natural cosmetics.

Which cosmetics are called “natural”?

By the term “natural” we define the cosmetic products that contain ingredients and main active agents (substances used to give the desired cosmetic properties) of natural origin.

The active ingredients of natural cosmetics are natural substances, however, their excipients may contain a certain amount of synthetic ones. For this reason, the percentage of natural substances must be indicated on the packaging of natural cosmetics, usually ranging from 10 to 90%, but not actually reaching 100%. Of course, there may be a few exceptions, such as vegetable body oils.

Finally, natural cosmetics may contain herbal (e.g., extracts, essential oils, plant active ingredients etc.), animal origin or mineral ingredients. Therefore, they should not be confused with the term “herbal” cosmetics.

Reasons why you should prefer natural cosmetics

The great advantage of natural cosmetics is that they provide the skin with all the beneficial properties and benefits that nature generously offers, while using as few synthetic substances as possible. More specifically:

• The use of several synthetic substances is prohibited in the production of cosmetics of natural origin.
• Environmentally friendly and consumer-friendly processes are utilized for the composition of natural cosmetics.
• Natural cosmetics are generally associated with fewer side effects compared to synthetic cosmetics.

MACROVITA and OLIVE.ELIA natural cosmetics are dermatologically tested and enriched with organic vegetable oils or extracts in addition to vitamins, coenzymes, certain biotechnology products as well as the remarkable properties of bee byproducts. Showing great respect for nature, their unique lines effectively cover the needs of face, body and hair care.

Discover our natural cosmetics in pharmacies all over Greece and our online store!