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Human skin deals daily with external factors (e.g. radiation, air pollution) as well as internal challenges (e.g. poor diet, stress, smoking, shaving, etc.), thus requiring meticulous care with the right products that respect the special needs of each skin type. However, it is true that most men are not used to taking care of their face. Many of them have the tendency to neglect it, others limit the care to the absolute basics around the shaving routine, while some -even though they often engage themselves in a skincare routine- make a few fundamental mistakes without realizing it.
Taking care of the epidermis should not be considered as a trend, conceit, luxury, or exclusively a woman’s business. There are some basic rules of proper care and protection that apply to all individuals, men and women of all ages, and all skin types. So, what are the most common mistakes men make in their facial care?
They neglect facial cleansing: Washing the face with the use of water is not sufficient for removing dirt, bacteria, dead cells, and excess sebum (oil) effectively. It is advisable to choose a mild facial cleanser for thorough cleansing, morning or evening, to avoid redness, irritation, and dryness!
They use hot water: The so-called “epidermal barrier” is the skin’s line of defense against external aggressors. Very hot water weakens this barrier, as it dehydrates the skin, removing all its natural oils. Instead, the use of cool or lukewarm water should be preferred to prevent dryness, peeling, itchiness, and hypersensitivity.
They ignore hydration: Hydration is essential for all skin types at any age, as it helps to maintain moisture, restores the epidermal barrier, prevents the signs of aging, and ensures overall skin health. MACROVITA Face Cream with cotton & hops is ideal for men as it moisturizes, nourishes, tones, revitalizes, softens the signs of fatigue, and protects the skin against premature aging.
They do not use sunscreen: The use of a suncare cream – when going outdoors or even staying indoors- is non-negotiable and essential, since radiation endangers skin health and leads to premature aging. For this reason, all year round (summer and winter) MACROVITA Suncare Face Cream SPF50 with aloe vera, panthenol & olive oil should be used, which has a strong action against photoaging and intrinsic aging, and ensures the maximum possible protection, enhancing the synthesis of skin’s structural proteins and defense capacity. Also, it protects cells from all damages caused by exposure to radiation of the entire spectrum (UV, IR, BLUE LIGHT), while fully respecting the marine ecosystem. Offers velvety sense and a matte effect, without any traces of oiliness.
They are in a hurry when shaving: Rushing is the biggest “enemy” in shaving. It threatens face hygiene both in the short term (e.g. redness, irritation, etc.) as well as in the long term (e.g. permanent pimples, scars, etc.). MACROVITA Shaving Foam with cotton & hops should be used in every shave for immediate freshness and softness, as it creates a rich foam in an environmentally friendly manner, softening the beard. The process should always be completed by applying MACROVITA After Shave Gel with cotton & hops, which refreshes, revitalizes, and protects the skin. Easily absorbed without leaving an oily residue, with a masculine fragrance that leaves the face with a pleasant sense of freshness.
It is time to give your skin the care it deserves!