Summer beauty trends worth trying this August: Simplicity in skincare!

August is the ultimate month of carefree moments and the perfect opportunity to reconnect with the natural care of your skin. Whether you are on vacation or enjoying the quiet moments of summer in the city, it is time to leave behind heavy, everyday makeup looks and invest a little more time in your skincare routine.
August’s beauty trends focus on health, protection, and radiance. Read below about the coolest, most natural trends of the season, and adopt them now!

Skin-first philosophy: Care comes before appearance

The “skin first” philosophy is continuously gaining ground and is perhaps the most essential of all trends. This theory supports the idea that well-cared-for, radiant, and healthy skin glows naturally!

Key guide to the skin-first philosophy:
Choose OLIVE.ELIA Ultra-fine Moisturizing Cream with olive oil & aloe vera. This gentle, non-greasy cream helps the skin regain and retain its moisture for longer. Deeply hydrates, enhances elasticity, and delivers a radiant glow, promoting a youthful appearance.

Proceed with OLIVE.ELIA Sun Protection SPF30 Face & Body Milk with olive oil & sunflower oil, which enhances the skin’s defense mechanisms, protecting its cells both from free radicals that lead to photoaging as well as from DNA damage caused by exposure to radiation of the entire spectrum (UV, IR, BLUE LIGHT). Provides a light feeling, leaving the skin soft and hydrated.

Clean, lightweight texture at every step

Summer is the season of simplicity, and this also applies to body care products. Replace heavy, oily creams and strong fragrances with natural cosmetics that work gently yet effectively.

Summer-scented picks for your toiletry bag:
OLIVE.ELIA Shower Gel Coconut with olive oil & coconut oil. Cleanses deeply, cares for, and softens the skin, providing a wonderful sense of freshness and renewal.

Combine it with OLIVE.ELIA Body Lotion Coconut with olive oil & coconut oil. Enriched with pure organic aloe, hydrates and cares for the skin, leaving it soft and discreetly scented.

Glowing skin: The return of natural radiance

Flawless, matte finishes are giving way to soft, luminous skin. The so-called “glowing skin” trend focuses on skincare that enhances the face’s natural brightness, with no aim for covering any minor imperfections.

How to achieve the glowing skin effect:
For enhanced radiance, deep nourishment, and intensive hydration, apply prior to OLIVE.ELIA Ultra-fine Moisturizing Cream our favorite OLIVE.ELIA Face & Neck Dry Oil with olive oil & mastic oil. Provides ideal additional care for the face and delicate areas of the neck and décolleté. Deeply hydrates and tightens the skin, effectively smoothing wrinkles. At the same time, protects cells from oxidative stress and stimulates the natural process of collagen and elastin synthesis, promoting a healthy and youthful appearance.

You don’t need to bring all your beauty products on vacation. A small summer pouch with 5 selected items that fully cover your needs, without overburdening your skin or your suitcase, is more than enough. With fewer products yet clean formulas, you will provide your skin and hair with exactly what they need: targeted care without excess!

This August, go easy.
True beauty begins and ends with clean, healthy, natural skin·
and that’s the most timeless trend of all.