Vegetable keratin (carob tree oligopeptides): The natural secret for healthy, strong & shiny hair

Keratin is the fundamental protein that provides hair with its strength, elasticity, and healthy appearance. Traditionally, it is sourced from animals, yet nowadays a plant-based alternative has emerged as one of the most innovative natural ingredients for hair care and repair: vegetable keratin from carob tree oligopeptides. This vegan-friendly, sustainable alternative hydrates and protects hair, leaving it healthy, strong, and shiny.

Vegetable keratin from carob tree oligopeptides

Mediterranean carob tree (Ceratonia siliqua) is widely used in both nutrition and cosmetics. From its pods, oligopeptides are extracted — small amino acid chains that act as natural keratin for the hair.

More specifically, carob tree oligopeptides:

• Repair the internal structure of the hair shaft
• Enhance hair strength, cohesion, and elasticity
• Provide deep hydration and natural shine
• Protect from heat, UV radiation, and pollution — the main causes of hair damage and dryness

Tip: Ideal for dry, dull, or damaged hair, carob tree oligopeptides support natural repair and protection with no use of harsh chemicals.

Vegetable vs. animal keratin

Vegetable keratin “outperforms” animal keratin in the following areas:

Vegan friendly & cruelty-free: A completely natural and environmentally friendly choice.

Deep reconstruction: Thanks to its low molecular weight, vegetable keratin penetrates deeply into the hair fiber, instantly repairing damage and enhancing natural shine.

How vegetable keratin works on hair

Vegetable keratin from carob tree oligopeptides acts on every part of the hair strand:

Externally (cuticle): Smooths and seals the hair’s surface, reducing frizz and split ends.

Internally (cortex): Strengthens the keratin fiber structure, increasing resistance to breakage.

In the core (medulla): Protects against thermal, mechanical, and/or environmental damage.

The result is reconstructed, soft, vibrant, and strong hair that radiates health.

The new generation in hair care: Trends & highlights

Vegetable keratin is currently one of the most rising ingredients in cosmetology and clean beauty. Modern trends in natural hair care emphasize sustainability and effectiveness — and vegetable keratin represents the new era of natural hair repair and care.

Hair care with vegetable keratin by MACROVITA & OLIVE.ELIA

For a complete vegan-friendly hair care routine, start with OLIVE.ELIA Shampoo Bar LAVENDER with olive oil, panthenol & vitamin E for dull hair. Tones and revitalizes, while offering volume to toneless hair, leaving it light and healthy. Moisten the shampoo bar well and apply directly to wet hair, from roots to ends. Let it sit for 2-3 minutes, massaging gently, before rinsing off with plenty of water. Tip: After each use, allow the product to dry off, before storing it here.

After shampooing, apply evenly while massaging gently the MACROVITA Hair Moisturizer-Mask with red grape & laurel oil for hydration and nourishment. Moisturizes, nourishes, and repairs even extremely damaged hair. Restores the inner structure and smooths the hair cuticle, protecting against the formation of split ends. Hair regains its strength, becoming healthier and shinier. Leave on for 3 to 5 minutes, then rinse off thoroughly. Use 1–2 times per week or as needed, depending on your hair’s condition and type.

Vegetable keratin from carob tree oligopeptides is the ultimate natural “super” ingredient for deep reconstruction, hydration, and protection of the hair.
The new era in natural hair care begins with MACROVITA & OLIVE.ELIA products!